Orange customers are now able to make calls and send texts on the T-Mobile network and T-Mobile customers are able to do the same using the Orange network. According to Everything Everywhere this means the combined 27 million UK customers can use their mobiles in more places than ever before.
However the benefits aren’t automatic, as users need to register before this will happen. To get access to both networks users need to register at www.orange.co.uk/share or www.t-mobile.co.uk/share to receive an update to their SIM card. From that point on, if a user loses signal on their existing network, they will automatically pick up the signal from the other network where it’s available.
Everything Everywhere are kicking off a £4 million joint Orange and T-Mobile advertising campaign today. The ad will feature the company brands appearing ‘head to head’ and speaking to one another in the marketing campaign.
Everything Everywhere has said that from next year users will be able to expect further benefits from the network sharing such as automatically switching to whichever of the two networks has the strongest signal while they’re mid-call, and enhanced data and internet coverage.[ad name=”Google Text half banner advert “]