Mobile Apps World starts Tomorrow

Brandon Watson, Director of Developer Experience at Microsoft has been confirmed as the opening keynote speaker at the Mobile App World conference, taking place in London on 19 and 20 October – Yes that’s tomorrow and Wednesday. This is your last chance to register for what looks like it should be a great event.

The theme is  ‘Delivering the Future of Apps’ and the two-day conference consists of sessions and workshops led by speakers from all parts of the mobile ecosystem and will see discussion on app creation and promotion to ensure the real business benefits from apps, not just hype. Mobile App World aims to encourage tangible benefits for marketers to take away and implement. Additionally you to encourage this, the event is providing agencies the opportunity to bring a client for free with a two-for-the-price-of-one ticket promotion.

Other speakers confirmed for Mobile App World include:

  • Shaun Gregory, Managing Director at O2 Media who will deliver the keynote address on day two of the conference on the subject of content opportunities in an app market.
  • Ben Combee, Senior Developer Relations Engineer at HP/Palm, who will discuss the solutions to the fragmentation of app stores and the issues this presents developers.
  • Ilja Laurs, CEO of GetJar who will discuss ‘The New World Order: Moving from Clicking to Tapping and what this means for brand’.
  • Ilicco Elia, Head of Consumer Mobile Products at Thomson Reuters who will discuss adding value to paid-for content against free-to download models.
  • George Voulgaris, Project Partner at webinos who will discuss what 2011 holds for mobile apps and how the app delivery environment will change next year.
  • John Bush, Managing Partner, Envisage Engagement Management, will cover CRM and ROI for apps and asks if marketers are really brave enough to measure the ROI of their investment.
  • James Connolly, CEO of Fetch Media will present the findings of a consumer survey commissioned especially for Mobile App World
  • Matt Johnston and Doron Reuvini from UTest will discuss how to launch apps that users will love.

The conference programme will feature the inaugural Mobile App World Awards at the end of day one of the conference, which will recognise the best in app creation and strategies and the names behind them in the global app world.

To register and for more information on Mobile App World 2010 and the Mobile App Awards, please visit