Google mobile search up 500%


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Mobile search is starting to make significant growth confirms Google, and Android users are responsible for much of that growth.

It looks like all those millions of people sitting on their couch with their iPhones, watching TV and searching the Internet Movie Database for the name of the actor in the episode of The Bill they’re watching are starting to add up to significant numbers. In Google’s latest results they reported that mobile search queries have increased 500 percent over the past two years, with Google now on target to produce more than $1 billion in annual revenue from its mobile search and display advertising. Although to put that in context that’s around a thirtieth of it’s total yearly gross revenues and around an eigth of it’s current yearly profits.

“Clearly, this is the future of search in the Internet,” said Google Senior Vice President of Product Management Jonathan Rosenberg. Adding “Our mobile search queries have grown five times over the past couple of years, and of course, a lot more of those queries are now coming from Android phones.”

Google CEO Eric Schmidt said that Android has grown “well past anything that I had ever hoped for,” calling the mobile operating
system “probably the largest single platform play available in the
market today.” Schmidt added that Android customers use mobile
search twice as much as other smartphone customers.

Google reported Q3 earnings of $2.17 billion, up from $1.64 billion a year earlier–revenue increased 22% to $7.29 billion.