Adobe extends AIR apps and creates their own app market

Adobe have announced extensions to their AIR applications, and a new app market the Adobe InMarket.

One of the key solutions launching at Adobe’s MAX conference today will be an extension of their AIR applications to a whole new set of mobile devices, including BlackBerry Tablet OS, Android, Apple, and through to TV’s from Samsung.

At Adobe MAX, Adobe’s worldwide developer conference, Adobe will announce Adobe AIR 2.5 software for televisions, tablets, smartphones and desktop operating systems.

Adobe AIR will now support smartphones and tablets based on BlackBerry Tablet OS, Android, iOS, and the current desktops including Windows, Macintosh and Linux operating systems. In addition, Samsung will be the first television manufacturer to integrate support for Adobe AIR 2.5 in Samsung SmartTVs while Acer, HTC, Motorola, RIM, Samsung and others are expected to ship the runtime pre-installed on a variety of devices including tablets and smartphones later this year and early 2011.

With Adobe AIR, developers will be able to use familiar tools including Adobe Flash Professional CS5, Adobe Flash Builder and Flex to build rich standalone applications.

In addition to AIR 2.5, Adobe will also unveil Adobe InMarket today (, a new service that allows developers to easily distribute and sell their applications across different device types on app stores from Acer, Intel, and others. InMarket works like many of the other markets, offering a 70% split to developers and Adobe handles the credit card processing, hosting, and marketing.

Adobe is working with a number of store partners to provide the widest distribution possible across notebooks, netbooks, tablets, mobile phones, and televisions. Intel AppUp is the first partner store supported by Adobe InMarket. AppUp is Intel’s application store infrastructure that retailers and OEMs are using to build their own stores on netbooks and notebooks.

Several retailers including Dixon’s in the UK, Best Buy in the US have started to preinstall AppUp powered stores and have made them available through their websites. Asus announced its own version of the AppUp center, called the Asus App Store, which will be available on every Asus netbook this month. This preinstalled AppUp store (and more on the way) coupled with consumer advertising campaigns, powered by Intel, will greatly expand the visibility of apps and usage by consumers.

“With the release of AIR 2.5, more than 3 million Flash developers can now build a single game or application and easily deploy it across multiple application stores and devices,” said David Wadhwani, senior vice president, Creative and Interactive Solutions Business, Adobe. “This is a huge step forward for developers looking to build rich, engaging applications but who have historically had to incur the cost of building them separately for each device and platform.”

Adobe will also announce a set of previews of developer tools that make the process of multiscreen development more streamlined. With new releases of Flash Platform tools, including an AIR 2.5 software development kit (SDK), developers can build mobile and multiscreen applications for smartphones, tablets and televisions, while maximising design and development productivity. For details visit

Adobe AIR 2.5 and the Adobe AIR 2.5 SDK for Android and desktop operating systems including Windows, Macintosh and Linux are available from today. The BlackBerry Tablet OS SDK for Adobe AIR, which works with the Adobe AIR 2.5 SDK to create applications for the BlackBerry Tablet OS, is also available today from RIM while the runtime is expected to ship preloaded on the BlackBerry PlayBook.

For more details and to download the SDK visit Users of Android 2.2 “Froyo” devices can download Adobe AIR directly from Android Market today. A preview release of Flash Builder is available for download at

For more info on
Adobe AIR 2.5 Now Available:
What’s New in AIR 2.5:
Learn more about BlackBerry Tablet OS and AIR:
Learn how to get started building applications and content for mobile and devices:

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