Adobe taking it to the MAX

Adobe's CTO Kevin Lynch set to announce a host of new mobile tools at Adobe MAX

Adobe are releasing a huge range of new functions and services for mobile developers at their annual MAX show in Los Angeles later today.

At it’s annual MAX conference Adobe will be showing off a whole suite of applications and technologies intended to make it easier for designers, developers and content owners to build apps that cross what Adobe refer to as the “multiscreen revolution” eg PCs, smartphones, tablets and TVs.

In the keynote address, Adobe Chief Technology Officer Kevin Lynch will be highlighting how Adobe is helping solve the challenges of delivering multiscreen experiences with both Flash and HTML5 across the multiscreen web (There’s a live stream of the keynote at the MAX 2010 website at

Lynch will reveal that “The multiscreen revolution is a bigger shift in how people will use computing than we even saw with the personal computer revolution,” and Adobe’s strategy for this revolution will be to “help developers, creative pros, and entire organisations express themselves across the wide variety of devices that we are all using in our daily lives.”

At MAX, Adobe will unveil advancements in the Flash Platform and in authoring for HTML5. The company will announce the extension of Adobe AIR 2.5 to smartphones, tablets and televisions based on BlackBerry Tablet OS, Android and iOS operating systems, and a new generation of Samsung SmartTVs.

Adobe is collaborating with top publishers, such as Condé Nast and Martha Stewart Living Omnimedia, to debut “a new publishing solution” that will allow content producers to output their content to multiscreen devices.