Foursquare fails to fascinate

Services like Foursquare and Gowalla are proving less than useful for most of the public.

Foursquare seems to be an apt name for “geosocial” service as Pew Internet & American Life Project finds that just 4% of online adults are using a location-based apps like Foursquare or Gowalla on their mobile phones, and on any given day, only 1% of Internet users have checked in. In comparison 24% use Twitter and FaceBook services up from 19% a year ago.

Pew’s report on the use of “geosocial” services – Geosocial is the new name that Pew have created for mobile location-based services that allow users to “check in” to a particular venue and see which of their friends are nearby.

According to the report men are significantly more likely than women to use a location-based services (6% of online men versus 3% of online women), and Hispanics (English- and Spanish-speaking) are more likely than other ethnic
groups to use these services (10% of online Hispanics do, compared to 3% of whites and 5% of blacks). There are no statistically significant differences by household income or educational attainment.

Location-based services such as Foursquare or Gowalla are significantly more popular with younger internet users; eight percent of online adults ages 18-29 use location-based services, significantly more than online adults in any other age group. Wireless internet users, unsurprisingly, are also more likely to use location-based services, especially those who connect to the internet with their cell phone. Seven percent of all adults who go online with their mobile phone say they use a location-based service, as well as 5% of all wireless internet users.

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