HTC to launch an app store


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According to a story on the Financial Times (HTC to target online app store) website, mobile manufacturer HTC will be the latest business to join a long list of businesses.

If the reports is true HTC will join a very very long list of businesses already operating app stores, including Apple, Nokia, Orange, Research In Motion, Samsung, Microsoft, and Motorola, along with a forthcoming app store from Acer that’s due in the new year.

The FT quotes a source as saying HTC was hiring content editors for a planned online HTC store for its phones, including for e-books and magazines as well as for applications. The team is understood initially to include a small number of staff based in Taiwan, with plans to expand to 100 people in different locations around the world.

The FT also quotes an official source at HTC that seems to back this up by saying it is “growing very fast and we are hiring for a variety of positions including marketers, developers, technical writers and many others. We are always exploring new areas we can add value to our customers but we can’t comment on our future plans.”

Peter Chou, chief executive of HTC, has said in the past that he saw “little value” in HTC running its own application store, and we’d agree. But it seems the potential of hundreds of millions of downloads and further revenue is too hard to say no too.


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