MobiCart launches m-commerce shopping cart platform

Geordie start up software business MobiCart has launched a free, m-commerce storefront development solution for Apple iOS and Google Android devices.

The free software allows you to create an m-commerce store and is already getting big clients. First shown in September as a public Beta, MobiCart has now been released for general use by anyone seeking to develop a native m-commerce storefront solution for their customers.

MobiCart enables retailers to easily develop customised applications for end-user download onto their mobile devices while also providing a comprehensive back-end management platform for inventory control. These work in tandem to allow users to engage in a totally customised, native mobile commerce experience that is optimised for them and their specific shopping needs via their own supported mobile device.

FlyBe's MobiCart mobile shopping cart on iPhone

MobiCart works as a standalone storefront, so businesses can develop their own mobile e-commerce site without even having a website. MobiCart can of course also be fully-customized to match the look and feel of an existing website, while easily allowing for the inclusion of inventory data and new pages to the app – it’s your own shop with your own brand. MobiCart simply makes it simple and free to implement.

With an open API, MobiCart is easily and quickly integrated into existing shopping cart solutions, while also allowing developers to build and distribute extensions to MobiCart and take part in a growing community via its online marketplace. The MobiCart marketplace is a core aspect of the solution. Developers can easily extend the storefront and develop a any manner and number of add-ons, which they will then be able to give away or sell.

Raymond Kiersey, General Manager of Retail Sales at Flybe – Europe’s largest regional airline and MobiCart’s first customer – noted during the company’s Beta evaluation that: “We are very excited about this revolutionary new product. Our customers are busy people and MobiCart’s technology will allow them to make duty-free purchases on the go. We believe providing an easy mobile purchasing option will greatly increase sales by aiding potential customers who otherwise haven’t the time.”