Non-profit industry trade group the Mobile Marketing Association (MMA) has launched an initiative to develop a set of mobile privacy guidelines to complement its existing Global Code of Conduct. The new guidelines are intended to create greater transparency into how subscriber information is collected and used across mobile marketer efforts. The MMA plans to establish…
Day: 21 December 2010
News
The rise of the two tablet household
An old acquaintance of ours once said “you know when you’re rich because you start to buy art.” Well that was a long time ago and the modern equivalent would be that you know when you’re too rich because you have more than one tablet, and just to prove our point a new survey from…