comScore figures for the three month average period ending November 2010 shows a 6.4% increase for Android putting it firmly in second place ahead of the iPhone, and 7.5% behind RIM in the US smartphone market, which itself has seen a phenomenal growth of 10% in the last quarter.
Smartphone Platform Market Share
61.5 million people in the U.S. owned smartphones during the three months ending in November, up 10% from the preceding three-month period, as RIM led with 33.5% market share of smartphones. After several months of strong growth, Google Android captured the number 2 ranking among smartphone platforms in November with 26.0% of U.S. smartphone subscribers. Apple accounted for 25.0% of smartphone subscribers (up 0.8 percentage points), followed by Microsoft with 9.0% and Palm with 3.9%.
| Top Smartphone Platforms 3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Ending Aug. 2010 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Aug-10 | Nov-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 37.6% | 33.5% | -4.1 |
| 19.6% | 26.0% | 6.4 | |
| Apple | 24.2% | 25.0% | 0.8 |
| Microsoft | 10.8% | 9.0% | -1.8 |
| Palm | 4.6% | 3.9% | -0.7 |
Mobile Content Usage
In November, 67.1% of U.S. mobile subscribers used text messaging on their mobile device, up 0.5 percentage points versus the prior three month period, while browsers were used by 35.3% of U.S. mobile subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 33.4% of the mobile audience, representing an increase of 1.1 percentage points. Accessing of social networking sites or blogs increased 1.0 percentage points, representing 23.5% of mobile subscribers. Playing games attracted 22.6% of the mobile audience while listening to music attracted 15.0%.
| Mobile Content Usage 3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Ending Aug. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Aug-10 | Nov-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 66.6% | 67.1% | 0.5 |
| Used browser | 34.5% | 35.3% | 0.8 |
| Used downloaded apps | 32.3% | 33.4% | 1.1 |
| Accessed social networking site or blog | 22.5% | 23.5% | 1.0 |
| Played Games | 23.0% | 22.6% | -0.4 |
| Listened to music on mobile phone | 14.7% | 15.0% | 0.3 |
The November report found Samsung to be the top handset manufacturer overall with 24.5% market share, while RIM led among smartphone platforms with 33.5% market share.
Manufacturer Market Share
For the three month average period ending in November, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.5% of U.S. mobile subscribers, up 0.9 percentage points from the three month period ending in August. LG ranked second with 20.9% share, followed by Motorola (17.0%), RIM (8.8%) and Nokia (7.2%).
| Top Mobile OEMs 3 Month Avg. Ending Nov. 2010 vs. 3 Month Avg. Ending Aug. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Aug-10 | Nov-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 23.6% | 24.5% | 0.9 |
| LG | 21.2% | 20.9% | -0.3 |
| Motorola | 18.8% | 17.0% | -1.8 |
| RIM | 9.0% | 8.8% | -0.2 |
| Nokia | 7.6% | 7.2% | -0.4 |