Building mobile apps for the youth market webinar

If you want to build a mobile app for the youth market and haven’t a clue what the kidz want then this is a webinar for you.

The Digital Communications Knowledge Transfer Network (KTN) in collaboration with Mobile Monday London presents a webinar to be held on January 27 aimed at those striving for a closer understanding of the youth market for mobile products.

Using case studies from virtual world to mobile to community projects with a social media twist, the presentation will cover:

  • Key insights from the youth market on digital products across a broad range of areas
  • Adult mis-perceptions of young people
  • How engaging end users early and often will bring you commercial benefit
  • How to create learning experiences for young people that you involve.

The webinar will be led by Julia Shalet. Julia has 17 years experience launching and maximising digital products and community offerings through her 12 years at T-Mobile, as the founder of the Digital Youth Project, through her 3 years as Product Director at Weeworld and as Project Director at Space Makers. She has a strong track record of success launching products and bringing failing products back to health for start ups, corporate and the third sector.

Participation in the webinar is FREE. It will take place on Thursday January 27 at 10:30am UK time. You can register to participate at

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