A joint task force, comprised of members of the IAB’s Mobile Advertising Committee and the MMA’s Measurement Committee, has released the “Mobile Web Advertising Measurement Guidelines”, which covers how businesses should approach measuring mobile web advertising. The intention of the guidelines is to get everyone – customers, advertisers and web publishers – singing from the…
Day: 3 March 2011
News
The iFart app business is on the market but is it a good buy?
The world of app revenue is murky to say the least, as you would expect, businesses don’t want to reveal revenue as they don’t want other’s to cash in. However at some point one of the successful businesses was going to come up for sale and one of the biggest names iFart is up for…