More than half of Americans on Facebook

New study shows more than half of Americans are now registered with Facebook

According to the upcoming report from Arbitron and Edison Research, The Infinite Dial 2011: Navigating Digital Platforms, more than half of all Americans ages 12 and older are on Facebook. The study, fielded in January of 2011, indicates that 51% of all adults 12+ have profiles on this dominant site.

Edison and Arbitron have been tracking the growth of Facebook since 2008, and have watched it go from 8% usage just three years ago, to 51% today.

These findings come from a national survey of 2,020 persons age 12 and older. This is the 19th in a series of studies Arbitron and Edison have conducted since 1998 on topics relating to digital media. The complete study will be presented in a webinar on April 5th, and interested parties can register here.
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