Android accounts for 1 in 3 smartphone users in US


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Android is now top dog in the US smartphone market knocking RIM into second place.

Figures from comScore’s MobiLens service for the period ending February 2011 show Google’s Android OS led among smartphone platforms with 33% market share.

Smartphone Platform Market Share

comScore reports that 69.5 million people in the US owned smartphones during the three months ending in February 2011, up 13% from the preceding three-month period. Google Android grew 7.0 percentage points since November, strengthening its #1 position with 33% market share. RIM ranked second with 28.9% market share, followed by Apple with 25.2%. Microsoft (7.7%) and Palm (2.8%) rounded out the top five.

Top Smartphone Platforms

3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010

Total U.S. Smartphone Subscribers Ages 13+

Source: comScore MobiLens

Share (%) of Smartphone Subscribers
Nov-10 Feb-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 26.0% 33.0% 7.0
RIM 33.5% 28.9% -4.6
Apple 25.0% 25.2% 0.2
Microsoft 9.0% 7.7% -1.3
Palm 3.9% 2.8% -1.1

Mobile Content Usage

In February, 68.8% of US mobile subscribers used text messaging on their mobile device. Browsers were used by 38.4% of subscribers (up 3.1 percentage points), while downloaded applications were used by 36.6% of the mobile audience (up 3.2 percentage points). Accessing of social networking sites or blogs increased 3.3 percentage points, representing 26.8% of mobile subscribers. Playing games represented 24.6% of the mobile audience, while listening to music represented 17.5%.

Mobile Content Usage

3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010

Total U.S. Mobile Subscribers Ages 13+

Source: comScore MobiLens

Share (%) of Mobile Subscribers
Nov-10 Feb-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 67.1% 68.8% 1.7
Used browser 35.3% 38.4% 3.1
Used downloaded apps 33.4% 36.6% 3.2
Accessed social networking site or blog 23.5% 26.8% 3.3
Played Games 22.6% 24.6% 2.0
Listened to music on mobile phone 15.0% 17.5% 2.5

OEM Market Share

For the three month average period ending in February, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 24.8 percent of U.S. mobile subscribers, up 0.3 percentage points from the three month period ending in November. LG ranked second with 20.9% share, followed by Motorola (16.1%) and RIM (8.6%). Apple saw the strongest gain, up 0.9 percentage points to account for 7.5% of subscribers, on momentum from the release of the Verizon iPhone, the most acquired handset in the month of February in the US.

Top Mobile OEMs

3 Month Avg. Ending Feb. 2011 vs. 3 Month Avg. Ending Nov. 2010

Total U.S. Mobile Subscribers Ages 13+

Source: comScore MobiLens

Share (%) of Mobile Subscribers
Nov-10 Feb-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.5% 24.8% 0.3
LG 20.9% 20.9% 0.0
Motorola 17.0% 16.1% -0.9
RIM 8.8% 8.6% -0.2
Apple 6.6% 7.5% 0.9