Retailer New Look goes mobile

High-street fashion retailer New Look has launched a fully transactional mCommerce site.

UK high-street fashion retailer New Look has launched a new mobile site today. The site has been designed and built by mobile and digital communications business Mobile Interactive Group (MIG) and features some new ideas and features for a mobile commerce site.

Key features of the site include fast ‘One Click’ checkout for registered users; quicker journey from homepage to products with the ability to zoom items to full screen – which worked very well on the iPhone we looked at it on; easy to browse products in one, two or three column formats; seamless viewing with accordion navigation to reduce page refreshes and single consumer shopping basket between the website and mobile site.

MIG say the focus of the project was “to launch the most engaging and seamless transactional service of any high street fashion retailer to date” and that the site would “encourage New Look’s mobile savvy customers to buy.”

Dom McBrien, eCommerce Director, New Look says, “At New Look our aim is to offer customers an outstanding multi-channel experience. To do this we must offer an easy and convenient shopping experience through a multitude of channels.”