Marketers should wake up to the potential of mobile say ABI Research The mobile web is here to stay but unfortunately marketers aren’t catching on to the true potential. According to ABI research the mobile web opportunity is there and while it’s not a “tsunami” of opportunity it is “the first waves of what could…
Tag: Mobile marketing
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Mobile marketing to grow by 40% a year
Analysts ABI Research are bullishly speculating that mobile marketing will increase by over 40% a year up to 2015. ABI research says mobile marketing in 2009 was worth well under £350 million ($500 million), which by our rough calculations means that by 2015 mobile marketing will be hitting around £1.8 billion ($2.57 billion) a year.…