Tag: over 50s

Over 50s more likely to use mobile social networking than young

The over 50s are more likely to start using social networking sites on their mobiles than younger audiences, and they’re significantly wealthier than the youth market. The research, reported in Marketing Week comes from Kantar Media’s TGI MobiLens survey, and it makes very interesting reading, especially if you’re thinking about exploiting mobile in your business.…