US Mobile advertising specialist Smaato is predicting that the US mobile advertising market will hit a $5 billion mobile ad spend. According to Smaato the US is the second largest market globally in terms of mobile advertising spending behind Japan. By the end of 2010 the US mobile advertising market size is expected to be…
Tag: Smaato
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Lufthansa iPhone app wins Smaato mobile ads award
Mobile ad optimiser and mobile advertising company, Smaato has announced the winners of it’s Smaato Mobile Advertising Award 2010. The overall winner of the awards is Clanmo for their Lufthansa iPhone App. Although the Clanmo app won in the branded app category it’s not actually an app at all. The app is actually HTML cunningly…
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Android users learning to click
The Android mobile platform is making big gains in global click-through rates, according to Smaato’s Mobile Advertising Metrics report for June. Android, the iPhone and BlackBerry all gained in Smaato’s worldwide CTR index. However, it was Google’s mobile platform that made the biggest gains, as it surpassed Apple to achieve the third-highest worldwide CTR of…