Tag: smartphone

comscore outlines iPhone/smartphone demographic and usage

While the perception and the influence of the iPhone are huge, it is only a small part of the phones out there and Ex-Rapid Mobile CEO and now vp of mobile for Europe at comScore, Jeremy Copp has the figures to prove it According to the latest figures from comScore  the iPhone currently represents just…

News and entertainment are the most popular apps

According to a new report by analysts In-Stat news and entertainment smartphone apps are downloaded the most, but productivity smartphone applications generate the most revenues. Productivity applications such as mapping, business and enterprise applications and phone tools and utilities generate 59% of all smartphone application revenue. “The competitiveness of the smartphone app market will intensify…

Mobile Payments Market to Quadruple by 2014 to £418bn

The Mobile Payments Markets: Strategies & Forecasts 2010-2014 from Juniper Research predicts that the value of mobile payments for digital and physical goods, money transfers and NFC (Near Field Communications) transactions will reach almost £418bn by 2014, up from £113bn in 2010. With the top three regions for mobile payments (Far East & China, W.…

UK leads Europe in Smartphone race

comScore released a study of the smartphone market in Europe showing that smartphone adoption in the EU5 (U.K., France, Germany, Spain, Italy) has grown 32 percent versus a year ago to 51.6 million subscribers. Whilst growth can be seen across the range of monthly subscription fees, the mid to low tier is growing faster than…

Smartphones almost mainstream

AdMob’s latest Mobile Metrics Report monthly figures out today show a phenomenal rise in Smartphone usage on the AdMob network in the last year. According to AdMob’s February 2010 figures smartphones now account for around 48 percent of AdMob’s worldwide traffic. That’s up from 35 percent in February 2009. AdMob put the rise down to…