The over 50s are more likely to start using social networking sites on their mobiles than younger audiences, and they’re significantly wealthier than the youth market. The research, reported in Marketing Week comes from Kantar Media’s TGI MobiLens survey, and it makes very interesting reading, especially if you’re thinking about exploiting mobile in your business.…
Tag: social networking
News
Twitter CEO Evan Williams steps down
Twitter co-founder Evan Williams’s move sees Dick Costolo promoted to CEO amid speculation over site’s future ownership
News
Zuckerberg: Facebook’s mobile strategy is breadth not depth. Got that?
Co-founder of social network with more than 500 million users speaks about mobile phone plans
News
Facebook Places checks in to UK
Facebook Places, the location-sharing service launched in the US last month is now available in the UK
News
Corrie Nation – ITV bases social networking game on Coronation Street
Game will launch on Facebook and ITV.com on 1 November – a month before soap celebrates its 50th birthday
News
Email is still the dominant activity for US mobile users
US consumers are still loyal to email on their phones despite the rise of social networking, and in fact email use actually increased rather than decreased over the last year. The research comes from a survey, entitled What Americans Do Online, and compares and contrasts PC and mobile behaviour, and the way US consumers spend…