![Old spice video one of YouTube's viral successes](http://www.bmob.co.uk/wp-content/uploads/2011/10/20111024-160150-40x21.jpg)
Online video consumption in the UK is growing by over a third year-on-year, and mobile is a key driver. UK Internet users are spending a phenomenal time watching video, and it’s a trend that’s going up rather than down, and while this isn’t strictly a mobile story, we’re convinced that video is becoming a driving…