Apple takes 600,000 pre-orders on first day

Apple has said that it took more than 600,000 orders yesterday. It’s not apparent if this is Worldwide or just in the US. If it’s in the US then Apple took in something in the order of $150 million (£101 million) in orders – others have speculated Apple’s takings to be over $300 million (£202 million) on the first days pre-order – that’s assuming as many bought the 16Gb model as the 32Gb model.

“Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day”

They also wholeheartedly apologised for the web problems see this NY Times article for a LONG list of the problems.

“and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.”

Looks like the iPhone 4 is going to set new records over the coming week.

UPDATED 17/06/10 1:00 am – The US pre-order site is now showing delivery as 14 July – the UK still has 2 July. 14 July is now 20 days after launch, and the 600,000 orders must now be up in the million plus.

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