comScore’s August mobile figures are out and US smartphone ownership is up by a massive 14%, but it’s not great news for RIM or Apple.
Following yesterdays Nielsen results today we have comScores August results and it confirms the decline in popularity of the BlackBerry and the rise of Android.
The results include the three month period ending August 2010 and includes data from the first few months of the new iPhone 4, – launched end of June – and although it includes the massive iPhone 4 shot in the arm, Apple’s share of the total smartphone market share is down (-0.2%), RIM is drastically down (-4.1%) and Android is up 6.6%.
Smartphone Platform Market Share
55.7 million people in the US owned smartphones during the three months ending in August, up 14% from the May period. RIM was the leading mobile smartphone platform in the US with 37.6% share of US smartphone subscribers, followed by Apple with 24.2% share. Google continues to gain ground in the market, rising 6.6 percentage points to capture 19.6% of smartphone subscribers. Microsoft accounted for 10.8% of smartphone subscribers, while Palm rounded out the top five with 4.6%. Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.
| Top Smartphone Platforms 3 Month Avg. Ending Aug. 2010 vs. 3 Month Avg. Ending May 2010 Total US Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| May-10 | Aug-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 41.7% | 37.6% | -4.1 |
| Apple | 24.4% | 24.2% | -0.2 |
| 13.0% | 19.6% | 6.6 | |
| Microsoft | 13.2% | 10.8% | -2.4 |
| Palm | 4.8% | 4.6% | -0.2 |
Mobile Content Usage
In August, nearly 67% of US mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 34.5% of US mobile subscribers (up 2.6 percentage points). Subscribers who used downloaded applications comprised 32.3% of the mobile audience, representing an increase of 2.3 percentage points from the previous period. Accessing of social networking sites or blogs increased 1.7 percentage points, representing 22.5% of mobile subscribers, while listening to music inched 0.4 percentage points, representing 14.7% of subscribers.
| Mobile Content Usage 3 Month Avg. Ending Aug. 2010 vs. 3 Month Avg. Ending May 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| May-10 | Aug-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 65.2% | 66.6% | 1.4 |
| Used browser | 31.9% | 34.5% | 2.6 |
| Used downloaded apps | 30.0% | 32.3% | 2.3 |
| Played games | 22.5% | 23.0% | 0.5 |
| Accessed social networking site or blog | 20.8% | 22.5% | 1.7 |
| Listened to music on mobile phone | 14.3% | 14.7% | 0.4 |
Full mobile market sales
For the three month average period ending in August, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 23.6% of US mobile subscribers, up 1.2 percentage points from the preceding three month period. LG ranked second with 21.2% share, followed by Motorola (18.8% share), RIM (9.0% share, up 0.3 percentage points) and Nokia (7.6% share).
| Top Mobile OEMs 3 Month Avg. Ending Aug. 2010 vs. 3 Month Avg. Ending May 2010 Total US Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| May-10 | Aug-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 22.4% | 23.6% | 1.2 |
| LG | 21.5% | 21.2% | -0.3 |
| Motorola | 21.2% | 18.8% | -2.4 |
| RIM | 8.7% | 9.0% | 0.3 |
| Nokia | 8.1% | 7.6% | -0.5 |
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