MMA Award winners full list

The Mobile Marketing Association (MMA) has announced it’s full list of winners and finalists for 2010.

The full 2010 MMA Global Awards finalists, by category  are

Europe Middle East and Africa

Best Use of Mobile Marketing – Branding
• Aerodeon for Ruffles Goller Cepte Campaign
• Yodel Digital Ltd. for Jobsite 2010 mobile preroll
• Mobile Dreams Factory and Clanmo for 2010 IKEA Interactive Catalog

Best Use of Mobile Marketing – Cross-Media Integration
• Mobitainment South Africa for Surf Pick a Box
• SilverstoneCIS | South African Government Communication 2010 for South African Government 2010 FIFA Soccer World Cup Mobile Communications Platform
• Mobilera, Mindshare for Cornetto Multiplayer Interactive Wall Projection Mapping Game

Best Use of Mobile Marketing – Direct Response
• Akbank T.A. for Akbank T.A.
• Mobitainment South Africa for Surf Pick a Box
• Rabarba Digital Ad Agency for Lipton – The Woman Who Knows Everything

Best Use of Mobile Marketing – Product/Services Launch
• Aerodeon for Doritos “Do Me A Flavor” Campaign
• Aerodeon for Ruffles Goller Cepte Campaign
• Mr Price Group Financial Services for Mr Price Group Financial Services

Best Use of Mobile Marketing – Promotion
• Coca-Cola Great Britain for Gimme Credit – Every Pack Gets 50p Mobile Credit
• Mobiento and McCann Norway for Enlighten yourself
• Rabarba Digital Ad Agency for Pepsi – Drink Pepsi Talk Free

Best Use of Mobile Marketing – Relationship Building
• conVISUAL for Vodafone CallYa & Win Campaign
• Mr Price Group Financial Services
• Mobext Spain and Turespaña for iSpain

Innovation
• Auto Trader Mobile for Auto Trader Mobile
• The Hyperfactory for Intel Work Smarter – UK
• Mobilera for Cornetto Multiplayer Interactive Wall Projection Mapping Game

North America

Innovation
• Atimi Software for Vancouver Canucks App for iPhone & BlackBerry
• ChaCha for ChaCha’s Mobile Advertising Platform
• The Hyperfactory for Intel Work Smarter – USA

Best Use of Mobile Marketing – Relationship Building
• Maritz Canada for Make Friends With BlackBerry
• Molson Coors Canada, MyThum Interactive for Molson Insider Program
• The Orange County Transportation Authority for Text4Next

Best Use of Mobile Marketing – Promotion
• Appssavvy for Powermat on MyTown
• AT&T for 2010 AT&T Cotton Bowl Classic Mosaic
• Molson Coors Canada, MyThum Interactive for Molson Canadian Seize the Summer

Best Use of Mobile Marketing – Product/Services Launch
• Hipcricket Inc. for Arby’s
• The Hyperfactory for Trojan – Fire & Ice
• R/GA for Nike Boom

Best Use of Mobile Marketing – Direct Response
• MobiTV, Inc. for MobiTV
• MS&LGroup, maurices for maurice’s Mobile Style Club
• Point Reach for Bing for Mobile

Best Use of Mobile Marketing – Branding
• Crispin Porter + Bogusky for BK King’s Phone
• PHD for HBO – True Blood Season 3
• R/GA for Walmart iPhone App

Best Use of Mobile Marketing – Cross-Media Integration
• Bravo for Top Chef Interactive Experience
• OMD, Dockers, DraftFCB for Shazam It
• American Red Cross for Text “Haiti” to 90999

Asia Pacific

Best Use of Mobile Marketing – Branding
• Affle India Pvt. Ltd. for Sports Sponsorship Goes Mobile
• TELiBrahma Convergent Communications Pvt. Ltd. for Not another case of LOST entity

Best Use of Mobile Marketing – Cross-Media Integration

• Madhouse Inc. for Pepsi Music Revolutionary on Mobile
• Mindshare for Used Mobile – Saved Paper
• TELiBrahma Convergent Communications Pvt. Ltd. for Free on demand video delivery

Best Use of Mobile Marketing – Direct Response

• Cherrypicks for HKTDC 720 Mobile Marketing Innovation
• Mindshare India for Pepsi – The Game
• POCKETvouchers for Tui Blond Lager Sampling Campaign

Best Use of Mobile Marketing – Product/Services Launch
• The Hyperfactory for Clinique 3-Step Product Launch & Sampling Campaign
• Maxus India for Nokia Music Store
• Mindshare for Unleashing the Figo in Style!

Best Use of Mobile Marketing – Promotion
• Iconmobile for The North Face Red Flag Campaign

Best Use of Mobile Marketing – Relationship Building
• Cherrypicks for MTR Mobile iPhone Application Campaign
• Mindshare India for Thadani India says “My heart is healthy or at least I know if it’s not”

Innovation
• Aircel Ltd. for Aircel Pocket Internet
• Clearhub Pte Ltd. for ringEmail push Unified Mobility Suite
• Navteq Media Solutions for Pioneering Location Aware Mobile Ad Drives Consumers to Point of Purchase

Latin America

Best Use of Mobile Marketing – Branding
• Bluemessaging for SMS Cinema Guide
• Future Group for Nestlé Receitas
• Navteq Media Solutions for Knorr Mobile Application

Best Use of Mobile Marketing – Cross-Media Integration

• Gazeta do Povo newspaper/HANZO for “O COPO DO MUNDO É NOSSO” WORLD CUP
• QuickMedia Digital Agency for One Last Cheer
• Queen Mob for Follow The Queen

Best Use of Mobile Marketing – Direct Response

• Addcel for Mobile Platform for Governor Candidate
• Inalambria for Texaco Unbeatable Promotion

Best Use of Mobile Marketing – Product/Services Launch
• Future Group for Nestlé Receitas
• Grupo Pontomobi for Dove Men+Care Sampling Machine

Best Use of Mobile Marketing – Promotion
• Future Group for Nestlé Receitas
• Grupo Pontomobi for Hiperidolo Promotion
• Inalambria for Texaco Unbeatable Promotion

Best Use of Mobile Marketing – Relationship Building
• AndinaTech for Mobile Survey Platform: Collecting Data for Excellence Purposes
• Esporte Interativo, Hanzo for Soccer Manager SMS
• Future Group for Nestlé Receitas

Innovation
• F.biz for Lux – My Screen
• F.biz and Navteq Media Solutions for Nokia Ad
• Ginga Mobile for Carefree

Miscellaneous Categories

Social Impact
• Mobile Accord – mGive
• Mobile Giving Foundation for Mobile Giving and Haiti
• Praekelt Foundation for Young Africa Live

Academic of the Year
• Alcatel-Lucent for Alcatel-Lucent Market & Customer Insight Mobile Advertising Quantitative Study
• Ramin Vatanparast of Yahoo!
• Juliane Wagner of King’s College London

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