A joint task force, comprised of members of the IAB’s Mobile Advertising Committee and the MMA’s Measurement Committee, has released the “Mobile Web Advertising Measurement Guidelines”, which covers how businesses should approach measuring mobile web advertising. The intention of the guidelines is to get everyone – customers, advertisers and web publishers – singing from the…
Tag: MMA
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MMA launches new guidelines for mobile advertising
The MMA (Mobile Marketing Association) has released the fifth edition of its “Mobile Advertising Guidelines.” The technical specification and best practice guide is essential reading for anyone buying mobile adverts or selling mobile advertising and comes with two additional documents for emerging opportunities in mobile marketing: Draft Guidelines for Rich Media and the Universal Mobile…
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MMA launches new mobile privacy guidelines
Non-profit industry trade group the Mobile Marketing Association (MMA) has launched an initiative to develop a set of mobile privacy guidelines to complement its existing Global Code of Conduct. The new guidelines are intended to create greater transparency into how subscriber information is collected and used across mobile marketer efforts. The MMA plans to establish…
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MMA Award winners full list
The Mobile Marketing Association (MMA) has announced it’s full list of winners and finalists for 2010. The full 2010 MMA Global Awards finalists, by category are Europe Middle East and Africa Best Use of Mobile Marketing – Branding • Aerodeon for Ruffles Goller Cepte Campaign • Yodel Digital Ltd. for Jobsite 2010 mobile preroll •…
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Consumers want to respond to ads by mobile phone
Research from Lightspeed Research for the Mobile Marketing Association show’s that European consumers (UK, Germany and France) want a mobile choice when they click on an online ad, or respond to an ad in offline media. A quarter of consumers in Europe would be more likely to respond to an ad – including print, television,…