Everyone wants to use augmented reality but nobody knows what it does or how to use it!
A new study into augmented reality shows that 62% of B2B and B2C marketers are considering using the technology, but the majority are still unsure about exactly how to use it or what its benefits are.
The research by augmented reality specialist Hidden Creative was commissioned to coincide with the launch of ‘Augmented reality marketing strategies: the how to guide for marketers‘ a free PDF guide which looks at the commercial uses of the technology:
The latest statistics which are detailed in the toolkit show that the top uses for augmented reality in marketing are:
- 19% use AR as replacement for standard print literature
- 18% use AR as an addition tool to win pitches
- 16% use AR at events and conferences to draw attention
- 16% use AR to bring online campaigns to life
- 8% use AR to enhance point of sale material
Matt Trubow, chief executive of Hidden, said: “People think that augmented reality is only useful for the initial wow factor but in fact there are real commercial uses to the technology that deliver results to the bottom line and alters the ways end users interact with a company, service or product.”
adding, “Marketers can use the technology to create an immersive brand experience by physically putting a product in the hands of customers and demonstrate how it works.”