A new study by Juniper Research shows that the rapidly increasing usage of mobile devices for tickets for all kinds of travel and entertainment plus sports events will be one of the main factors driving the growth of mobile commerce.
Mobile ticketing transactions are forecast to exceed $100bn (based on gross transaction value) as soon as 2012: this is more than double the market in 2010.
ABI forecast spectacular growth across all the segments of mobile commerce for the next six years. Four of the segments (Ticketing, Money Transfers, Physical Goods and NFC) will more than double in transaction value over the next two years, whilst Digital Goods, Banking and Coupons will still post very healthy growth of 30% to 50% over the two years.
Although growth looks strong, one of the vital recommendations included within the report is that commerce providers need to keep users top of mind when developing their applications. If the initial user experience is poor for mobile payment methods – either based on cost, security, reliability or ease of use – then customers will reject them.