Debenhams launch an iPhone app

Debenhams has taken the plunge and has launched an iPhone app, and it works instore and out.

The new Debenhams mobile app designed by No Need for Mirrors is designed as an app that works both in-store and out. The app allows you to buy and choose items to buy, but it also includes a Barcode scanner for users who want more information on goods while they’re in store.

The ‘Barcode Scanner’ – Debenhams claims this is a first by a high street retailer – uses the phone’s camera to snap product barcodes, automatically checking pricing and reviews.

Simon Forster, Online Trading Director for Debenhams said: “This is the app that every shopper has yearned for. Acting as a pocket personal shopper, downloading the Debenhams app means that getting lost, not being able to find your size and having to carry heavy bags home are pitfalls of shopping trips past.

“The ultimate shopping companion whether at home, on the bus or pounding the pavements, this is the app that could put Trinny and Susannah out of business.”

The app includes a personalised ‘My Debenhams’ tab which narrows down the selection of items displayed by type, brand, colour, price and size based on your own persoanl preferences.

The ‘Wish List’ and ‘Gift List’ features have been designed to help shoppers cope with their shopping, particularly in the run-up to Christmas. Savvy users can email friends and family with their very own wish list of gifts created by scanning products in store or selecting via the app.

Users can also organise their own shopping by using the gift list tab to allocate products to friends and family in their address book.

To help locate that perfect gift, the app will also feature a ‘Christmas’ section, identifying gifts for her and for him to solve even the most difficult to-buy-for conundrums.

Forster added: “Come Christmas, the Debenhams app will transform the on-the-go shopping experience, enabling customers to manage their purchases wherever and whenever they want at the busiest time of the year.”

‘Store Finder’ is the shopping sat-nav, using GPS technology to help customers navigate the high street, locating their nearest Debenhams store as well as linking to Google maps to provide directions. Store contact details, opening hours, facilities and a floor guide are also available.

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