A joint task force, comprised of members of the IAB’s Mobile Advertising Committee and the MMA’s Measurement Committee, has released the “Mobile Web Advertising Measurement Guidelines”, which covers how businesses should approach measuring mobile web advertising. The intention of the guidelines is to get everyone – customers, advertisers and web publishers – singing from the…
Tag: IAB
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40% of consumers reach for a mobile when they see an advert
Research from the Internet Advertising Bureau’s (IAB) mobile department found 40% of consumers agree they often reach for their device when they see an interesting advert. The research also highlighted that mobile media users are actively choosing their mobile as the best way to get content, with 27% of respondents in a week period using…
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Mobile users go online 18 times a day
Research by the IAB reveals that mobile media users in the UK average 18 usage occasions per day, peaking between 18:00-21:00. Mobile media usage can vary from the most popular activities of browsing, checking emails, and using Facebook, to using maps, playing a game or watching a video. The research highlights mobile is the first…
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UK mobile retailers get a best practice body
The IAB, the retailer trade body IMRG and interactive media association AIME have announced their joint leadership body aimed at providing best practice in the mobile commerce sector. The long-winded Mobile Commerce Joint Industry Committee (MCJIC) will provide research and best-practice guidelines, as well as regulate each of its members’ m-commerce activity. The move follows…