If you’re looking for some examples of good mobile content then look no further. The latest Meffy award winners have been announced and there’s no better a selection – well that’s what the Mobile Entertainment Forum (MEF) say.
The awards were announced on Tuesday and represent, “the most influential players in the mobile entertainment industry from across the world.”
This year’s awards – the seventh annual awards – saw seven new categories added to reflect industry trends and developments such as mobile applications, mobile commerce, new device formats and the escalation of cross-platform content and technology.
Rimma Perelmuter, Executive Director of MEF commented: “This year’s Meffys winners highlight the industry’s true coming of age with an array of content-focused applications, cross-platform media and mobile commerce offerings. The Meffys have become the global standard for measuring success and serve as a window to the industry’s future..”
Meffys 2010 Winners
Ad Campaign
Fancharge for ‘Go! Go! Lions Baseball’
App Store Blockbuster
CBS Mobile for ‘NCAA March Madness on Demand’
Business Intelligence
Motally for ‘Motally’
Consumer Experience
FindaProperty.com for FindaProperty
Content Discovery & Personalisation
Taptu fro ‘Touch Search’
Cross Platform Content
Zed Group for ‘Planet 51’
Cross-Platform Technology
MTS for ‘Omlet.ru’
Games
PopCap for ‘Plants vs Zombies’
Innovative App
CBS Mobile for ‘CW City-Wize iPhone App’
Innovative Business Model
Mob4Hire for ‘Crowd Sourced Mobile Testing’
M-Commerce
Wau Movil for ‘First Gateway Service Offer in Latin America’
Mobile Connected Device
Novatel Wireless for ‘MiFi Intelligent Mobile Hotspot’
Mobile First Innovation
Tata Teleservices for ‘English Seekho’
Music Service
Shazam for ‘Shazam Encore’
Social Media
Handmade Mobile for ‘Flirtomatic’
Technology Innovation
Layar for ‘Layar Reality Browser’
TV & Video Service
CBS Mobile for ‘TV.com Android & iPhone Mobile’
Soon browsing the internet from a mobile device will be as commonplace as getting your email on your Blackberry or texting.