Google has revealed some interesting stats for mobile video today. According to Johanna Werther, Advertiser Lead PMM, Google Mobile Display Marketing, 75% of YouTube Mobile users say that their mobile is the number one device they use to watch YouTube videos on. Posting on the Google Mobile Ads blog Werther describes usage of m.youtube.com as…
Category: News
News
Android now powers 25 percent of all smartphones
The latest figures from analysts Gartner show Android is now at the heart of 25% of all smartphones worldwide, up from 3.5% at this time last year. Additionally Gartner forecasts that media tablets (such as the Apple iPad) will reach 54.8 million units in 2011. Worldwide Sales Worldwide mobile phone sales to end users totaled…
Analysis, News
iPad app market now 14% of total Apple app store market
Distimo’s regular US monthly app report is out for the month of October and it shows that Apple app developers appear to be prone to cheating on their old-faithful iPhone with the new high-class rich thing in town the iPad. Distimo found that the proportion of iPad-only applications outgrew the proportion of universal applications during…
Analysis, News
Amazon announces 70% royalty rates to publishers
Amazon will start paying publishers 70% revenue rates when they sell magazines and newspapers on its Kindle electronic reader. Last month we reported on Amazon announcing they were raising their Kindle loyalty rate to UK authors and publishers for ebooks sold via Amazon’s self-service Kindle Digital Text Platform. This month Amazon have gone one step…
News
Gartner to CEOs: Seize the iPad opportunity now
Embrace the iPad or suffer the consequences Gartner tells businesses. Analysts Gartner have told businesses in the report ‘CEO Advisory: Seize the iPad Opportunity Now’ that they should ignore tablet computing at their peril, and that technologists in the business and Chief Information Officers (CIOs) should open up their networks to tablets and smartphone users.…
News
Connecting your smartphone to the business network
Connecting smartphones to your business network has always been complicated, but Vodafone might just have an easy solution for you. Vodafone’s Smartphone Professional is aimed at big business and focuses on the data security aspect of business mobility, enabling IT administrators to control applications, restrict a device’s functionality and remotely wipe corporate data from a…
News
56% of current smartphone users are seriously considering an Apple iPhone
Smartphones are becoming the defacto standard for users according to all the Q3 results posted so far, and it seems they’re going to be even more popular in the months to come if new stats from a US survey are to be believed. They’re also due to make significant changes to the way we shop.…
Analysis, News
US mobile subscriptions now at 101% of the population
The US mobile market now has more subscribers than the population and data usage is set to hit 1 exabyte in 2010. So are we heading for a data crunch and tiered pricing sooner rather than later? Analyst Chetan Sharma’s view of the US third quarter mobile market is out and the top line figures…
News
HTC to launch an app store
According to a story on the Financial Times (HTC to target online app store) website, mobile manufacturer HTC will be the latest business to join a long list of businesses. If the reports is true HTC will join a very very long list of businesses already operating app stores, including Apple, Nokia, Orange, Research In…
News
Spending on mobile broadband up 40% year on year
A study into mobile broadband usage across Europe has shown a 40% rise on usage from 2009 and the majority of use is from devices smaller than a laptop, with a quarter on smartphones and smart devices. Nokia Siemens Networks’ Mobile Broadband Study 2010 has reported a 40% increase in average monthly spend on mobile…
News
Foursquare fails to fascinate
Services like Foursquare and Gowalla are proving less than useful for most of the public. Foursquare seems to be an apt name for “geosocial” service as Pew Internet & American Life Project finds that just 4% of online adults are using a location-based apps like Foursquare or Gowalla on their mobile phones, and on any…
News
Google Instant comes to Android and iPhone
Google has begun rolling out its Google Instant functionality to Android and iPhone handsets in the US with the promise of UK and rest of the world to come in the “coming months”. Like it’s desktop equivalent Google Instant for mobile is designed to make searches faster by delivering the results in real-time as the…
News
Creative tabs
Creative Labs, are set to launch two new Android tablet devices and add their name to the long list of manufacturers aiming to benefit from the Apple Halo effect. Creative will be launching two “entertainment” devices, a 7in and a 10in tablet based on the Android OS. The Android 2.1 Creative ZiiO 10″ comes with…
News
Google AdSense now comes with added app ad slots
Google have integrated AdMob and AdSense and it’s good news all round, as both advertisers looking for new ad slots and app builders looking for extra revenue should be catered for from the off. It’s six months since Google finally acquired mobile advertising platform AdMob, and Google have celebrated the day by announcing that it’s…
News
US Mobile advertising to hit $5 billion a year by 2015
US Mobile advertising specialist Smaato is predicting that the US mobile advertising market will hit a $5 billion mobile ad spend. According to Smaato the US is the second largest market globally in terms of mobile advertising spending behind Japan. By the end of 2010 the US mobile advertising market size is expected to be…
News
Wired UK now on iPad
Tech bible Wired, has launched an iPad version of it’s UK version. Wired UK has finally unveiled its iPad, the £2.39 download version is out alongside its December print edition priced at £3.99. The mag will be a one-off to test the market and if it works they may make it monthly. The US iPad…
News
Mobile ads are reaching 1 in 4 Americans
Mobile advertising company Millennial Media has revealed that its ad network had reached 73.5 million unique users in the US in the last 12 months, that’s one in four of the population and more than 80% of mobile web users (according to Nielsen figures which put the total US mobile market at 82 million) .…
News
Smartphone traffic to increase 700% by 2015
Analysts Informa Telecoms & Media estimates smartphone ATPU (average traffic per user) on mobile networks will increase 700% over the next five years. Informa estimates that ATPU per smartphone in the US currently averages 85MB per month, and this is forecast to reach a staggering 776MB/month by 2015, where as Western Europe will also enjoy…
News
Apple has 95% of tablet market in 3rd Quarter 2010
Global tablet shipments reached over 4 million units in the third quarter of 2010, with Apple unsurprisingly being the market leader. The latest research from Strategy Analytics, shows Apple took 95% of the global share of the tablet market beating Android into second place with just 2% of the market. However that’s due to rise…
News
Twitter extending promoted tweets to timeline
Twitter has extended it’s Promoted Tweets – eg twitter adverts – to the timelines of HootSuite users, with a roll out to all users. Twitter launched it’s Promoted Tweets in April, with a plan for gradually rolling them out starting with search on Twitter.com, then in search through our partners, and eventually in the user…