O2 have launched location-based service marketing service enabling advertisers to target individuals with SMS/MMS messages, based on their likes and their current location. The new six-month location-based service trial is described as the first from a network “to offer large-scale location-based mobile marketing in the UK.” The first users of the trial will be Starbucks…
News
11 Million tablets to ship in 2010
According to new forecasts from ABI Research, just over 11 million media tablets and 43 million netbooks will ship worldwide this year. While the 43 million figure sounds big it’s actually somewhat lower than observers expected at the end of last year. Last year netbook sales were big and they were expected to get bigger…
News
Mobile startups – last chance to win $25,000
Start-up companies in the mobile sector are being invited to enter the MobiTechFestEurope 2010 competition, for the chance to win $25,000. The event, taking place in London on November 24, offers mobile businesses the opportunity to pitch for funding to industry leaders in the mobile and wireless sectors. Up to 16 companies will be selected…
News
Mobile search is up and web search is down
Search and social conversion agency Tamar has published a new white paper on mobile search and it’s found that we’re all moving to mobile search from webs search. Tamar’s Mobile 2010 White Paper shows that UK consumers are dumping web search and moving to mobile search with mobile search engine traffic increasing by 247% in…
Analysis, News
Argos iPhone app hits 800k downloads
The high-street retailer Argos is in rude health on the mobile front. James Tarbuck Argos’s Multi-Channel Programme and Operations Manager revealed a few interesting facts at the Internet retailing 2010 conference yesterday. The Argos iPhone app is doing very well. Since it’s launch on May 22 the app has been downloaded over 800,000 times –…
Apps, iPhone, News
Debenhams launch an iPhone app
Debenhams has taken the plunge and has launched an iPhone app, and it works instore and out. The new Debenhams mobile app designed by No Need for Mirrors is designed as an app that works both in-store and out. The app allows you to buy and choose items to buy, but it also includes a…
News
This tweet self-destructs in one hour
If you thought the news world was harsh then the Twitter world is harsher. The adage that yesterdays news it todays chip paper is just so slow compared to a tweet. According to data from Sysomos most Tweets on Twitter don’t get discovered and are ignored. You also have a one hour window for your…
News
Windows Phone 7 Launch
The Windows Phone 7 Launch We’re here, where are you? Microsoft have chosen an unseasonally hot day to launch Windows Phone 7 (WP7). The room in the ICA is hot an dark and there’s not air con full marks. Especially in a room where the average number of phones per user was heading for double…
News
Windows Phone 7 – launch day
As the whole world probably knows today is the launch of Windows Phone 7 from Microsoft and there’s a lot of pressure to get this right. Microsoft have a lot riding on Windows Phone 7. They have effectively been pushed out of the Mobile game and they’re desperate to get back in, and it’s something…
News
Orange and T-Mobile can now share networks
Users with T-Mobile and Orange networks – now combined and renamed Everything Everywhere – can now officially use both networks to make and receive calls from today. Orange customers are now able to make calls and send texts on the T-Mobile network and T-Mobile customers are able to do the same using the Orange network. …
News
Lufthansa iPhone app wins Smaato mobile ads award
Mobile ad optimiser and mobile advertising company, Smaato has announced the winners of it’s Smaato Mobile Advertising Award 2010. The overall winner of the awards is Clanmo for their Lufthansa iPhone App. Although the Clanmo app won in the branded app category it’s not actually an app at all. The app is actually HTML cunningly…
News
IT developers ditch coding for the PC in favour of mobile
An IBM survey of IT professionals predict that mobile and cloud computing will emerge as the most in-demand platforms for software application development and IT delivery over the next five years. The 2010 IBM Tech Trends Survey, conducted online by IBM developerWorks, found that more than half of all IT professionals – 55% — expect…
Features
Think small, think slow, think back to the ’90s
3G is still just a pipe dream, yet too many designers still design mobile websites and mobile apps, with the assumption that everyone has a state-of-the-art smartphone, with a fast 3G connection. So how do you solve the problem? We’re asked quite regularly what makes a good mobile website, and normally after half an hour…
News
Gadget of the week – Acer C20 PICO projector
The projector that you can fit in your pocket. As we said last week with the BlackBerry Presenter you can’t call yourself a true mobile roadwarrior, if every time you want to do a presentation you need to get out your laptop. Equally how truly mobile are you, if can’t fit your entire array of…
News
UK mobile ad market up by 25% in Q3
BuzzCity, the global mobile media advertising company, has compiled it’s advertising results over the last three months to reveal Mobile advertising is looking incredibly healthy. Over the three month period from July – September worldwide mobile advertising is up by 17%, and it’s growing fast. A total of 54 markets – of the 200 Buzzcity…
News
Concept of the week – Twitter Concierge
@PremierInn where’s the best place to plug in my iPad? Cheap and cheerful hotel chain Premier Inn has announced it will be introducing a Twitter-based ‘virtual’ concierge service for its guests. From today and for every Friday in October, Premier Inn guests will be able to Twitter requests via their mobile to a virtual Twitter…
News
Keep taking the Tablets
High Street retailer Dixons have launched two own-brand tablets aimed at the mass market. Dixons has announced it will be selling two own-brand tablets, priced at pocket money prices. The tablets launched under the Dixons Advent brand name, include the cheap as chips Advent Vega, a 7″ Android tablet, and the more expensive – but…
News
Nations divided by a common mobile
In the Canterville Ghost, Oscar Wilde wrote: ‘We have really everything in common with America nowadays except, of course, language’. We know there are language differences and cultural differences, but are there differences in the way we use mobiles? And how do we differ in our usage from Japan and other parts of Europe? Handily…
News
MMA Award winners full list
The Mobile Marketing Association (MMA) has announced it’s full list of winners and finalists for 2010. The full 2010 MMA Global Awards finalists, by category are Europe Middle East and Africa Best Use of Mobile Marketing – Branding • Aerodeon for Ruffles Goller Cepte Campaign • Yodel Digital Ltd. for Jobsite 2010 mobile preroll •…
News
Windows Phone 7 developers won’t get sales income until Feb 2011
Microsoft has published the developer timeline for Windows Phone 7 and it looks about as complete as Delhi’s attempt at the Commonwealth Games. And even more worrying is that Microsoft don’t expect to be able to make a payment for sales of apps until February 2011. On the official Microsoft Windows 7 Phone developer blog…